The goal
Build anticipation for a local food pop-up before the doors opened.
What we made
A 21-second close-up of the cook: into the fryer, onto the waffle, finished with whipped cream.
Local food pop-up
The cook, shot up close, to build hype before a pop-up.




Build anticipation for a local food pop-up before the doors opened.
A 21-second close-up of the cook: into the fryer, onto the waffle, finished with whipped cream.